Odoo's website module includes basic SEO controls, but "basic" is accurate: per-page meta title and description editing, a generated sitemap, and an Open Graph image. Structured data (JSON-LD), canonical URLs, hreflang tags, and Core Web Vitals optimization all require custom work. Here is a realistic picture of what Odoo handles automatically versus what you build.
What Odoo Website includes by default#
Per-page SEO editor:
Each website page, blog post, product page, and event page has an SEO panel (visible in the website editor: Promote → Search Engine Optimization). Fields:
- Title (populates
</code> and OG title)</li><li>Description (populates <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono"><meta name="description"></code> and OG description)</li><li>Keywords (not used by modern search engines; can be ignored)</li></ul><p class="text-slate-600 leading-relaxed my-4 text-sm"><strong>XML sitemap:</strong></p><p class="text-slate-600 leading-relaxed my-4 text-sm">Automatically generated at <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">/sitemap.xml</code>. Includes:</p><ul class="list-disc list-inside space-y-2 text-slate-600 my-4 text-sm leading-relaxed"><li>All published website pages.</li><li>All published products (if eCommerce is enabled).</li><li>All published blog posts.</li><li>All events.</li></ul><p class="text-slate-600 leading-relaxed my-4 text-sm">The sitemap updates when content publishes. Submit it to Google Search Console.</p><p class="text-slate-600 leading-relaxed my-4 text-sm"><strong>Robots.txt:</strong></p><p class="text-slate-600 leading-relaxed my-4 text-sm">Generated at <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">/robots.txt</code>. Points to the sitemap. Configurable in Website → Configuration → Settings → SEO → Robots.txt.</p><p class="text-slate-600 leading-relaxed my-4 text-sm"><strong>Open Graph tags:</strong></p><p class="text-slate-600 leading-relaxed my-4 text-sm">OG tags (<code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">og:title</code>, <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">og:description</code>, <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">og:image</code>) are populated from the SEO editor fields. OG image requires the page to have a cover image set.</p><h2 id="adding-json-ld-structured-data" class="group text-xl font-bold text-slate-900 mt-10 mb-4 scroll-mt-20"><a href="#adding-json-ld-structured-data" class="no-underline">Adding JSON-LD structured data<span class="ml-2 opacity-0 group-hover:opacity-100 transition-opacity text-slate-400 font-normal text-sm">#</span></a></h2><p class="text-slate-600 leading-relaxed my-4 text-sm">Odoo does not generate JSON-LD for products, blog posts, or events automatically. Add it via QWeb template inheritance.</p><p class="text-slate-600 leading-relaxed my-4 text-sm"><strong>Product schema (Product page):</strong></p><div class="relative group/code my-6"><span class="absolute top-2 left-4 text-xs font-mono text-slate-400 select-none">xml</span><button aria-label="Copy code" class="absolute top-2 right-2 hidden group-hover/code:flex items-center gap-1 px-2 py-1 rounded text-xs font-medium bg-slate-700 text-slate-300 hover:bg-slate-600 transition-colors"><svg class="w-3 h-3" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M15.666 3.888A2.25 2.25 0 0013.5 2.25h-3c-1.03 0-1.9.693-2.166 1.638m7.332 0c.055.194.084.4.084.612v0a.75.75 0 01-.75.75H9a.75.75 0 01-.75-.75v0c0-.212.03-.418.084-.612m7.332 0c.646.049 1.288.11 1.927.184 1.1.128 1.907 1.077 1.907 2.185V19.5a2.25 2.25 0 01-2.25 2.25H6.75A2.25 2.25 0 014.5 19.5V6.257c0-1.108.806-2.057 1.907-2.185a48.208 48.208 0 011.927-.184"></path></svg>Copy</button><pre class="bg-slate-900 text-slate-100 rounded-lg overflow-x-auto text-sm font-mono pt-8 pb-4 px-4"><code><template id="product_page_jsonld" inherit_id="website_sale.product"> <xpath expr="//head" position="inside"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Product", "name": "<t t-esc="product.name"/>", "description": "<t t-esc="product.description_sale or ''"/>", "sku": "<t t-esc="product.default_code or ''"/>", "offers": { "@type": "Offer", "priceCurrency": "<t t-esc="website.currency_id.name"/>", "price": "<t t-esc="product.list_price"/>", "availability": "https://schema.org/InStock" } } </script> </xpath> </template></code></pre></div><p class="text-slate-600 leading-relaxed my-4 text-sm"><strong>Blog post schema:</strong></p><div class="relative group/code my-6"><span class="absolute top-2 left-4 text-xs font-mono text-slate-400 select-none">xml</span><button aria-label="Copy code" class="absolute top-2 right-2 hidden group-hover/code:flex items-center gap-1 px-2 py-1 rounded text-xs font-medium bg-slate-700 text-slate-300 hover:bg-slate-600 transition-colors"><svg class="w-3 h-3" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M15.666 3.888A2.25 2.25 0 0013.5 2.25h-3c-1.03 0-1.9.693-2.166 1.638m7.332 0c.055.194.084.4.084.612v0a.75.75 0 01-.75.75H9a.75.75 0 01-.75-.75v0c0-.212.03-.418.084-.612m7.332 0c.646.049 1.288.11 1.927.184 1.1.128 1.907 1.077 1.907 2.185V19.5a2.25 2.25 0 01-2.25 2.25H6.75A2.25 2.25 0 014.5 19.5V6.257c0-1.108.806-2.057 1.907-2.185a48.208 48.208 0 011.927-.184"></path></svg>Copy</button><pre class="bg-slate-900 text-slate-100 rounded-lg overflow-x-auto text-sm font-mono pt-8 pb-4 px-4"><code><template id="blog_post_jsonld" inherit_id="website_blog.blog_post_complete"> <xpath expr="//head" position="inside"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BlogPosting", "headline": "<t t-esc="blog_post.name"/>", "datePublished": "<t t-esc="blog_post.post_date"/>", "author": { "@type": "Person", "name": "<t t-esc="blog_post.author_id.name"/>" } } </script> </xpath> </template></code></pre></div><p class="text-slate-600 leading-relaxed my-4 text-sm">Validate the output at Google's Rich Results Test.</p><h2 id="canonical-urls" class="group text-xl font-bold text-slate-900 mt-10 mb-4 scroll-mt-20"><a href="#canonical-urls" class="no-underline">Canonical URLs<span class="ml-2 opacity-0 group-hover:opacity-100 transition-opacity text-slate-400 font-normal text-sm">#</span></a></h2><p class="text-slate-600 leading-relaxed my-4 text-sm">Odoo adds a <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono"><link rel="canonical"></code> tag to most pages pointing to the current URL. For product pages accessible via multiple URLs (e.g., category-filtered views), the canonical points to the product's base URL.</p><p class="text-slate-600 leading-relaxed my-4 text-sm">Override the canonical in edge cases:</p><div class="relative group/code my-6"><span class="absolute top-2 left-4 text-xs font-mono text-slate-400 select-none">xml</span><button aria-label="Copy code" class="absolute top-2 right-2 hidden group-hover/code:flex items-center gap-1 px-2 py-1 rounded text-xs font-medium bg-slate-700 text-slate-300 hover:bg-slate-600 transition-colors"><svg class="w-3 h-3" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M15.666 3.888A2.25 2.25 0 0013.5 2.25h-3c-1.03 0-1.9.693-2.166 1.638m7.332 0c.055.194.084.4.084.612v0a.75.75 0 01-.75.75H9a.75.75 0 01-.75-.75v0c0-.212.03-.418.084-.612m7.332 0c.646.049 1.288.11 1.927.184 1.1.128 1.907 1.077 1.907 2.185V19.5a2.25 2.25 0 01-2.25 2.25H6.75A2.25 2.25 0 014.5 19.5V6.257c0-1.108.806-2.057 1.907-2.185a48.208 48.208 0 011.927-.184"></path></svg>Copy</button><pre class="bg-slate-900 text-slate-100 rounded-lg overflow-x-auto text-sm font-mono pt-8 pb-4 px-4"><code><template id="custom_canonical" inherit_id="website.layout"> <xpath expr="//link[@rel='canonical']" position="replace"> <link rel="canonical" t-attf-href="https://#{website.domain}/products/#{product.id}"/> </xpath> </template></code></pre></div><h2 id="hreflang-for-multilingual-sites" class="group text-xl font-bold text-slate-900 mt-10 mb-4 scroll-mt-20"><a href="#hreflang-for-multilingual-sites" class="no-underline">hreflang for multilingual sites<span class="ml-2 opacity-0 group-hover:opacity-100 transition-opacity text-slate-400 font-normal text-sm">#</span></a></h2><p class="text-slate-600 leading-relaxed my-4 text-sm">If you run Odoo website in multiple languages, search engines need <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">hreflang</code> tags to understand which language version to serve in which region. Odoo does not generate these automatically.</p><p class="text-slate-600 leading-relaxed my-4 text-sm">Add them via a controller override:</p><div class="relative group/code my-6"><span class="absolute top-2 left-4 text-xs font-mono text-slate-400 select-none">python</span><button aria-label="Copy code" class="absolute top-2 right-2 hidden group-hover/code:flex items-center gap-1 px-2 py-1 rounded text-xs font-medium bg-slate-700 text-slate-300 hover:bg-slate-600 transition-colors"><svg class="w-3 h-3" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M15.666 3.888A2.25 2.25 0 0013.5 2.25h-3c-1.03 0-1.9.693-2.166 1.638m7.332 0c.055.194.084.4.084.612v0a.75.75 0 01-.75.75H9a.75.75 0 01-.75-.75v0c0-.212.03-.418.084-.612m7.332 0c.646.049 1.288.11 1.927.184 1.1.128 1.907 1.077 1.907 2.185V19.5a2.25 2.25 0 01-2.25 2.25H6.75A2.25 2.25 0 014.5 19.5V6.257c0-1.108.806-2.057 1.907-2.185a48.208 48.208 0 011.927-.184"></path></svg>Copy</button><pre class="bg-slate-900 text-slate-100 rounded-lg overflow-x-auto text-sm font-mono pt-8 pb-4 px-4"><code># mymodule/controllers/main.py from odoo.addons.website.controllers.main import Website class WebsiteCustom(Website): def _get_lang_alternates(self, **kwargs): # Return list of {lang: 'en', url: '/en/page'} dicts ...</code></pre></div><p class="text-slate-600 leading-relaxed my-4 text-sm">And in the template:</p><div class="relative group/code my-6"><span class="absolute top-2 left-4 text-xs font-mono text-slate-400 select-none">xml</span><button aria-label="Copy code" class="absolute top-2 right-2 hidden group-hover/code:flex items-center gap-1 px-2 py-1 rounded text-xs font-medium bg-slate-700 text-slate-300 hover:bg-slate-600 transition-colors"><svg class="w-3 h-3" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M15.666 3.888A2.25 2.25 0 0013.5 2.25h-3c-1.03 0-1.9.693-2.166 1.638m7.332 0c.055.194.084.4.084.612v0a.75.75 0 01-.75.75H9a.75.75 0 01-.75-.75v0c0-.212.03-.418.084-.612m7.332 0c.646.049 1.288.11 1.927.184 1.1.128 1.907 1.077 1.907 2.185V19.5a2.25 2.25 0 01-2.25 2.25H6.75A2.25 2.25 0 014.5 19.5V6.257c0-1.108.806-2.057 1.907-2.185a48.208 48.208 0 011.927-.184"></path></svg>Copy</button><pre class="bg-slate-900 text-slate-100 rounded-lg overflow-x-auto text-sm font-mono pt-8 pb-4 px-4"><code><t t-foreach="lang_alternates" t-as="alt"> <link rel="alternate" t-att-hreflang="alt['lang']" t-att-href="alt['url']"/> </t></code></pre></div><h2 id="core-web-vitals-and-page-speed" class="group text-xl font-bold text-slate-900 mt-10 mb-4 scroll-mt-20"><a href="#core-web-vitals-and-page-speed" class="no-underline">Core Web Vitals and page speed<span class="ml-2 opacity-0 group-hover:opacity-100 transition-opacity text-slate-400 font-normal text-sm">#</span></a></h2><p class="text-slate-600 leading-relaxed my-4 text-sm">Odoo website pages load Bootstrap, jQuery, owl.js, and the Odoo web client on every page. The default payload is heavy for a marketing site.</p><p class="text-slate-600 leading-relaxed my-4 text-sm"><strong>Practical optimizations:</strong></p><ol class="list-decimal list-inside space-y-2 text-slate-600 my-4 text-sm leading-relaxed"><li><strong>Disable unused modules.</strong> Each installed module may add assets to <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">web.assets_frontend</code>. Uninstall modules not used on the website (HR, Project, etc.).</li></ol><ol class="list-decimal list-inside space-y-2 text-slate-600 my-4 text-sm leading-relaxed"><li><strong>Use a CDN.</strong> Website → Configuration → Settings → Website → CDN. Set a CDN URL for static assets. Odoo appends a version query string (<code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">?t=12345</code>) to bust caches.</li></ol><ol class="list-decimal list-inside space-y-2 text-slate-600 my-4 text-sm leading-relaxed"><li><strong>Image optimization.</strong> Odoo resizes uploaded images and serves them in WebP where supported. Use the image widget's "Quality" option to reduce file size. Prefer responsive images via <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">t-att-src</code> with the Odoo image route (<code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">/web/image/product.template/1/image_1920</code>).</li></ol><ol class="list-decimal list-inside space-y-2 text-slate-600 my-4 text-sm leading-relaxed"><li><strong>Lazy loading.</strong> Add <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">loading="lazy"</code> to images below the fold. Odoo website editor does not add this automatically.</li></ol><ol class="list-decimal list-inside space-y-2 text-slate-600 my-4 text-sm leading-relaxed"><li><strong>Defer non-critical JS.</strong> Custom scripts added to <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">web.assets_frontend</code> load synchronously. Move non-critical scripts to a deferred bundle or add <code class="bg-slate-100 text-slate-800 px-1 py-0.5 rounded text-xs font-mono">defer</code> attribute via the asset template.</li></ol><h2 id="testing" class="group text-xl font-bold text-slate-900 mt-10 mb-4 scroll-mt-20"><a href="#testing" class="no-underline">Testing<span class="ml-2 opacity-0 group-hover:opacity-100 transition-opacity text-slate-400 font-normal text-sm">#</span></a></h2><p class="text-slate-600 leading-relaxed my-4 text-sm">After deploying SEO changes:</p><ol class="list-decimal list-inside space-y-2 text-slate-600 my-4 text-sm leading-relaxed"><li>Google Search Console → URL Inspection → verify meta tags.</li><li>Google Rich Results Test → verify structured data.</li><li>PageSpeed Insights (pagespeed.web.dev) → measure Core Web Vitals.</li><li>Screaming Frog or Ahrefs → crawl the sitemap, check for broken canonical tags, duplicate meta descriptions.</li></ol><p class="text-slate-600 leading-relaxed my-4 text-sm">The most impactful single change for most Odoo websites is image size reduction. Odoo's drag-and-drop editor makes it easy to upload 4 MB PNGs that appear as 300 px thumbnails.</p></article><div class="mt-10 flex items-center gap-3"><span class="text-xs text-slate-400">Share</span><a href="https://twitter.com/intent/tweet?text=Odoo%20website%20SEO%3A%20meta%20tags%2C%20JSON-LD%20structured%20data%2C%20sitemap%2C%20and%20page%20speed&url=https%3A%2F%2Ferpeek.ai%2Fblog%2Fodoo-website-seo-structured-data-sitemap" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-1.5 px-2.5 py-1 rounded text-xs font-medium text-slate-600 bg-slate-100 hover:bg-slate-200 transition-colors"><svg class="w-3.5 h-3.5" viewBox="0 0 24 24" fill="currentColor"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.74l7.73-8.835L1.254 2.25H8.08l4.253 5.622zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></svg>X</a><a href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Ferpeek.ai%2Fblog%2Fodoo-website-seo-structured-data-sitemap" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-1.5 px-2.5 py-1 rounded text-xs font-medium text-slate-600 bg-slate-100 hover:bg-slate-200 transition-colors"><svg class="w-3.5 h-3.5" viewBox="0 0 24 24" fill="currentColor"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 0 1-2.063-2.065 2.064 2.064 0 1 1 2.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"></path></svg>LinkedIn</a></div><div class="mt-10 pt-8 border-t border-slate-200"><p class="text-sm text-slate-500 mb-4">Try ERPeek on your own Odoo module - 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per-user fees, app bundles, hosting choices, partner markup, and the line items that surprise first-time buyers.</p><span class="inline-flex items-center gap-1 mt-2 text-xs font-medium text-primary-600 group-hover:text-primary-700 transition-colors">Read article<svg class="w-3 h-3" fill="none" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M13.5 4.5L21 12m0 0l-7.5 7.5M21 12H3"></path></svg></span></a></article><article class="group"><a class="block" href="/blog/odoo-vendor-bill-digitization-ocr"><div class="flex items-center flex-wrap gap-2 mb-1"><span class="inline-block px-1.5 py-0.5 rounded text-xs font-medium bg-slate-100 text-slate-600">General</span><span class="text-slate-300" aria-hidden="true">·</span><time class="text-xs font-medium text-slate-400">August 10, 2026</time><span class="text-slate-300" aria-hidden="true">·</span><span class="text-xs text-slate-400">9<!-- --> min</span></div><h3 class="text-sm font-semibold text-slate-900 group-hover:text-primary-600 transition-colors mb-1.5 leading-snug">Odoo vendor bill digitization: AI-powered OCR, the accounting inbox, and automated coding</h3><p class="text-xs text-slate-500 leading-relaxed line-clamp-2">Odoo's digitization feature reads vendor bill PDFs and images with an OCR pipeline, extracts vendor, date, amount, and line items, then proposes a draft bill ready for validation. 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